Software Application Rich Results

SoftwareApplication structured data enables star ratings, price, and platform information in Google Search results — making your app listing stand out in organic results.

Table of contents

  1. Required Fields
  2. Application Types
  3. Application Categories
  4. Web App
  5. Mobile App (iOS + Android)
  6. Game Application
  7. Common Mistakes

Required Fields

At least one of these must be present:

  • aggregateRating
  • review (at least one)

Plus:

  • name
  • offers.price (or indicate it’s free with price: 0)
  • operatingSystem
  • applicationCategory

Application Types

Factory @type
createSoftwareApplication SoftwareApplication
createMobileApplication MobileApplication
createWebApplication WebApplication

Application Categories

Common values for applicationCategory:

GameApplication, SocialNetworkingApplication, TravelApplication, ShoppingApplication, SportsApplication, LifestyleApplication, BusinessApplication, DesignApplication, DeveloperApplication, DriverApplication, EducationalApplication, HealthApplication, FinanceApplication, SecurityApplication, BrowserApplication, CommunicationApplication, DesktopEnhancementApplication, EntertainmentApplication, MultimediaApplication, HomeApplication, UtilitiesApplication, ReferenceApplication

Web App 

import { createWebApplication } from 'schemaorg-kit';

const app = createWebApplication({
  name: 'Taskflow',
  description: 'A lightweight project management tool for small teams. Features kanban boards, time tracking, and Slack integration.',
  url: 'https://taskflow.app',
  applicationCategory: 'BusinessApplication',
  operatingSystem: 'Web',
  offers: {
    '@type': 'Offer',
    price: 0,
    priceCurrency: 'USD',
    description: 'Free plan: up to 5 projects and 3 users',
  },
  aggregateRating: {
    '@type': 'AggregateRating',
    ratingValue: 4.6,
    ratingCount: 1840,
    bestRating: 5,
    worstRating: 1,
  },
  screenshot: 'https://taskflow.app/screenshots/kanban.png',
  featureList: 'Kanban boards, Time tracking, Slack integration, Export to CSV',
  softwareVersion: '3.2.1',
});

Mobile App (iOS + Android) 

import { createMobileApplication } from 'schemaorg-kit';

const iosApp = createMobileApplication({
  name: 'Taskflow Mobile',
  description: 'Manage your projects on the go with Taskflow Mobile.',
  operatingSystem: 'iOS',
  applicationCategory: 'BusinessApplication',
  offers: {
    '@type': 'Offer',
    price: 4.99,
    priceCurrency: 'USD',
  },
  aggregateRating: {
    '@type': 'AggregateRating',
    ratingValue: 4.8,
    ratingCount: 12400,
    bestRating: 5,
  },
  installUrl: 'https://apps.apple.com/app/taskflow/id123456789',
  softwareVersion: '5.1.0',
  datePublished: '2025-01-15',
});

const androidApp = createMobileApplication({
  name: 'Taskflow Mobile',
  description: 'Manage your projects on the go with Taskflow Mobile.',
  operatingSystem: 'Android',
  applicationCategory: 'BusinessApplication',
  offers: {
    '@type': 'Offer',
    price: 0,    // Free on Android
    priceCurrency: 'USD',
  },
  aggregateRating: {
    '@type': 'AggregateRating',
    ratingValue: 4.7,
    ratingCount: 28000,
    bestRating: 5,
  },
  installUrl: 'https://play.google.com/store/apps/details?id=com.taskflow.app',
});

Game Application 

import { createSoftwareApplication } from 'schemaorg-kit';

const game = createSoftwareApplication({
  '@type': 'VideoGame',
  name: 'Pixel Quest',
  description: 'A retro-style RPG adventure with over 40 hours of gameplay.',
  applicationCategory: 'GameApplication',
  operatingSystem: 'Windows, macOS, Linux',
  offers: {
    '@type': 'Offer',
    price: 19.99,
    priceCurrency: 'USD',
    availability: 'InStock',
  },
  aggregateRating: {
    '@type': 'AggregateRating',
    ratingValue: 4.5,
    ratingCount: 3200,
    bestRating: 5,
  },
  screenshot: [
    'https://pixelquest.io/screenshots/gameplay-1.jpg',
    'https://pixelquest.io/screenshots/gameplay-2.jpg',
  ],
});

Common Mistakes

Price must be set. Either price: 0 (free) or the actual price. Omitting the price may disqualify the app from rich results.

Use aggregateRating for app store ratings (thousands of ratings). Use review for featured user reviews.

For cross-platform apps, create separate schema nodes per platform and combine them in a @graph. Google associates each with the correct app store listing.