Profile Page Rich Results

Profile Page structured data helps Google understand creator profile pages and can enhance how they appear in search results. It links a page to its subject (a Person or Organization) using the ProfilePage type.

Table of contents

  1. When to Use
  2. Quick Start
  3. Google Recommended Fields
  4. Organization Profile
  5. Profile + Article in @graph
  6. Best Practices
  7. Common Mistakes

When to Use

  • Author bio pages on blogs / news sites
  • Social media profile pages
  • Company team member pages
  • Creator or contributor profiles
  • Portfolio pages

Quick Start 

import { createProfilePage } from 'schemaorg-kit';

const profile = createProfilePage({
  '@id': 'https://example.com/authors/alice#profilepage',
  name: 'Alice Chen — Software Engineer',
  url: 'https://example.com/authors/alice',
  datePublished: '2023-06-01',
  dateModified: '2025-08-15',
  mainEntity: {
    '@type': 'Person',
    '@id': 'https://example.com/authors/alice#person',
    name: 'Alice Chen',
    image: 'https://example.com/photos/alice.jpg',
    jobTitle: 'Staff Software Engineer',
    sameAs: [
      'https://github.com/alicechen',
      'https://www.linkedin.com/in/alice-chen',
      'https://twitter.com/alicedev',
    ],
  },
});

document.head.innerHTML += profile.toScript();
Field Description
mainEntity The Person or Organization the profile is about
dateModified When the profile was last updated

mainEntity should include name, image, and sameAs (social links) for best results.

Organization Profile 

const orgProfile = createProfilePage({
  name: 'Acme Corporation',
  url: 'https://example.com/companies/acme',
  datePublished: '2020-01-15',
  dateModified: '2025-10-01',
  mainEntity: {
    '@type': 'Organization',
    name: 'Acme Corporation',
    logo: 'https://acme.com/logo.png',
    url: 'https://acme.com',
    sameAs: [
      'https://en.wikipedia.org/wiki/Acme_Corporation',
      'https://www.linkedin.com/company/acme',
    ],
  },
});

Profile + Article in @graph

Link a profile page to the author’s articles using @graph with @id cross-references:

import { createGraph, createProfilePage, createArticle, createPerson } from 'schemaorg-kit';

const graph = createGraph([
  createProfilePage({
    '@id': 'https://example.com/authors/bob#profilepage',
    name: 'Bob Martinez — Tech Writer',
    url: 'https://example.com/authors/bob',
    mainEntity: {
      '@type': 'Person',
      '@id': 'https://example.com/authors/bob#person',
      name: 'Bob Martinez',
      image: 'https://example.com/photos/bob.jpg',
      sameAs: ['https://twitter.com/bobwrites'],
    },
  }),
]);

Best Practices

  • Include sameAs links — social profiles help Google verify identity
  • Use @id on both the ProfilePage and its mainEntity for cross-referencing in @graph
  • Set dateModified — Google uses it to determine freshness
  • Add an image on the Person or Organization for visual results

Common Mistakes

Don’t use ProfilePage for every page on your site. It’s specifically for pages whose primary purpose is to describe a person or organization.

If your site has author pages that link to their articles, ProfilePage is the right choice. For the articles themselves, use Article with the author field.